HOYA launches Hoyalux iD LifeStyle V+

HOYA launches Hoyalux iD LifeStyle V+

–The easy to prescribe freeform lens, inspired by people and optimised by technology–

Today HOYA has announced the launch of Hoyalux iD LifeStyle V+, its new freeform progressive lens, to the European market starting October 1st. The exclusive launch of Hoyalux iD LifeStyle V+ was accompanied by more than 160 guests who are part of InnoVision, a special HOYA symposium that takes place from 10 to 12 September in Berlin, Germany.

Hoyalux iD LifeStyle V+ belongs to HOYA’s Hoyalux iD family of customised, freeform progressive lenses and replaces Hoyalux iD LifeStyle. Hoyalux iD LifeStyle V+ integrates the latest design calculation technologies and new insights into the visual needs of today’s presbyopes.

“Hoyalux iD LifeStyle V+ is our new progressive lens design that we can dedicate to the feedback as received from our clients”, states Mr. Petri Eskola, HOYA Product Specialist. “Through their ordering behaviour and data input in MyStyle iDentifier we have received lots of valuable information. Apart from our clients, wearer analysis, direct customer feedback, clinical trials and consumer research have also contributed to new insights into the visual needs of modern presbyopes. Along with a new freeform aspherisation process and design calculation technology, we can easily state that Hoyalux iD LifeStyle V+ clearly is the result of people-based innovation.”

The main features
Hoyalux iD LifeStyle V+ offers maximum visual acuity and a crisper image perception through its new freeform aspherisation process. The progressive power distribution and build up offers wider fields of vision and an optimised distance area, leading to a more relaxed vision. Thirdly, modern base parameters guarantee stable vision at all times, especially when using everyday equipment such as tablets and smart phones. The integration of reference power for a more accurate, and thus, better vision is the fourth Hoyalux iD LifeStyle V+ innovation.

Eskola continues: “With all these great new features, Hoyalux iD LifeStyle V+ remains HOYA’s ‘easy to prescribe freeform lens’. It contains all the features that are so characteristic for the Hoyalux iD LifeStyle design, such as a fixed curvature and uniform addition of +3.00D on the front surface, iD FreeForm Design Technology and Balanced View Control.”

Two design variations
Hoyalux iD MyStyle was a major source of inspiration in the development of Hoyalux iD LifeStyle V+, and this has led to two design variations to better match the individual visual needs of two main target groups:

– Hoyalux iD LifeStyle V+ Harmony – the all-round progressive lens that has the most comfortable progressive distribution over the main vision areas. The perfect design for experienced presbyopes who expect nothing but the best possible vision wherever they look;

– Hoyalux iD LifeStyle V+ Clarity – the dynamic progressive lens with primary focus on distance vision. The ideal design for young, active presbyopes who require sharp vision and do not accept any limitations when moving around.

Hoyalux iD LifeStyle V+ will be available in European region.

About InnoVision
InnoVision integrates HOYA’s vision on innovation on the one hand and HOYA’s innovations related to vision on the other. InnoVision is the philosophy and the core from which HOYA creates its technologies, designs and services, now and in the future. As important as it will be for future designs and technologies, InnoVision has been of great importance for the development of Hoyalux iD LifeStyle V+.

For more information and images:
HOYA Vision Care Europe
Ms. Marijn de Winter

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