Corporate Citizenship

Contact Lens Store “Eyecity Eco Project”

Campaign to Recycle Empty Contact Lens Cases

Eyecity—our chain of contact lens specialty stores—executes the “Eyecity Eco Project,” a recycling campaign in which special boxes are set up in Eyecity stores across Japan to collect empty disposable contact lens cases that are recyclable. This industry-first campaign was launched in 2010 with the aim of contributing to society in three ways (1. Protecting the environment by recycling empty cases into resources, 2. Providing self-reliance/employment support to disabled persons, and 3. Making donations to the Japan Eye Bank Association) and celebrated its 11th anniversary this year.

Since the launch of the campaign, we have been conducting a wide range of collection activities with the endorsement and cooperation of many organizations, local governments, and customers. Empty contact lens cases are collected regardless of the shop where they were purchased or the manufacturer and then sold to recycling manufacturers. Proceeds from the sale are donated to the Japan Eye Bank Association to help people who wish to regain their sight. The reality, however, is that approximately 5,000 tons of empty contact lens cases per year are still being disposed of as waste. For this reason, we will continue making efforts to broaden our circle of corporate citizenship with the cooperation of more people going forward.

Volume Collected and Amount Donated to Date

Cumulative volume of empty cases collected
(As of May 2021)

399.92 tons

We have collected (390 million empty cases).

Cumulative CO2 emissions reduced
(As of May 2021)


We have contributed to the reduction of CO2 emissions equivalent to 5.6 times the volume of the Tokyo Dome.

Cumulative amount donated
(As of March 2021)


The entire amount received in exchange for recycling has been donated to the Japan Eye Bank Association.

“Eyecity Eco Project”: Contributing to Society in Three Ways

Protecting the Environment by
Recycling Empty
Cases into Resources

We reduce CO2 emissions by recycling empty cases instead of incinerating them as waste.

Empty disposable lens cases/Crushed into small fragments at a recycling plant/Processed and converted into recycled polypropylene materials/Reborn as various recycled products

Providing Self-Reliance/
Employment Support to Disabled Persons

Ichikawa Challenge Office—the disabled people's division of Eyecity—is engaged in recycling support operations, including peeling aluminum stickers off empty cases that have been collected from stores and ophthalmology clinics.
Each year, the Office also purchases 80,000 small hand-made items produced at social welfare facilities across Japan and gives them as a present at Eyecity stores to customers who have cooperated as a token of appreciation. We hope to make greater contributions to local communities through the local consumption of these locally-produced, small hand-made items.

Production of small hand-made items/Work performed at Ichikawa Challenge Office

Making Donations to the Japan Eye Bank Association

All the proceeds from the sale of empty cases to recycling contractors are donated to the Japan Eye Bank Association. To recover the sight of individuals suffering from impaired vision due to corneal disease, the eye bank serves as a bridge between those awaiting corneal transplant and donors.
The Association is engaged in activities to promote eye donation registration with the eye bank and make arrangements for doctors to extract the cornea in the event that a prospective eye donor has passed away.

What Is the Japan Eye Bank Association?
The Japan Eye Bank Association is a non-profit, public interest corporation established for the purpose of awareness-raising and promotion of corneal transplant and the eye bank so that people in need of a corneal transplant can regain their sight.

Agreement Signed with Public Institutions

We have entered into an agreement with public institutions with the aim of contributing to a sustainable society through mutual cooperation in the appropriate collection of empty disposable contact lens cases. Eyecity will expand this initiative across Japan.

Current number of participants in the "Eyecity Eco Project" (as of the end of May 2021)


1,651 schools

Elementary/junior-high/high/vocational schools


702 companies

1,949 locations
including offices and branches

Local governments

15 areas

91 locations
including public facilities

Click here for more information on the Eyecity Eco Project. (Only in Japanese)

HOYA Vision Care Canada: Medical Optometric Care Support Activities

Becomes National Partner of Optometry Giving Sight (OGS)

In March 2021, HOYA Vision Care Canada, which is engaged in the eyeglass lens business, became a national partner of Optometry Giving Sight (OGS), an organization conducting fund-raising activities and providing financing for regions and communities in need of support for medical optometric care and other support activities in more than 40 countries worldwide.

HOYA Vision Care Canada will continue to engage in activities to contribute to society to enable as many people as possible around the world to receive medical assistance and gain a clear vision through its donations to OGS and support activities.

Click here for the website of Optometry Giving Sight.

HOYA LAMPHUN LTD.: Disaster Support through Recycling Activities

Recycling Paper Cartons into Materials for Repairing Disaster-Damaged Roofs

HOYA LAMPHUN LTD. in Thailand has been helping repair roofs damaged due to disasters by collecting used paper cartons for beverages and recycling them into roofing materials with the cooperation of a volunteer foundation under The Thai Red Cross Society since 2012. To date, approximately 950 kg of paper cartons (equivalent to about 91,000 paper cartons) has been collected and recycled into 45 sheets of roofing materials.

Going forward, the HOYA Group will continue carrying out activities to contribute to society on a global scale in close association with each business domain/region.