{"id":41082,"date":"2025-07-01T12:50:00","date_gmt":"2025-07-01T03:50:00","guid":{"rendered":"https:\/\/www.hoya.com\/?post_type=news&#038;p=41082"},"modified":"2025-08-08T19:55:29","modified_gmt":"2025-08-08T10:55:29","slug":"brand-movie-released","status":"publish","type":"news","link":"https:\/\/www.hoya.com\/en\/news\/brand-movie-released\/","title":{"rendered":"Brand Movie Released"},"content":{"rendered":"<p>We have released a new brand movie that conveys our corporate philosophy and vision for the future on June 30, 2025.The theme of this movie is \u201cOPT = choosing.\u201d \u2018OPT\u2019 has the meaning of \u201cchoosing with will,\u201d which also overlaps with HOYA&#8217;s core business areas of optics and ophthalmic.<\/p>\n<p>HOYA develops products and services in a wide range of fields, including life care and information technology, based on its optical excellence. We have contributed to society through technologies that support our lives and industries, from eyeglass lenses and contact lenses to photomasks for semiconductor manufacturing.<\/p>\n<p>This brand movie introduces some of these diverse businesses and expresses HOYA&#8217;s values through imagery centered on the theme of \u201cchoice.\u201d Rather than providing direct explanations, the movie conveys its message through its composition and flow, allowing viewers to deepen their understanding and empathy for HOYA&#8217;s initiatives.<\/p>\n<p>*Lenses that slow the progression of myopia are not approved in Japan as of July 2025.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"HOYA Corporate Movie &quot;OPT&quot;\" src=\"\/\/player.vimeo.com\/video\/1097439284?texttrack=en\" width=\"425\" height=\"350\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n","protected":false},"author":8,"featured_media":41108,"template":"","class_list":["post-41082","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Movie Released - HOYA Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoya.com\/en\/news\/brand-movie-released\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Movie Released - HOYA Corporation\" \/>\n<meta property=\"og:description\" content=\"We have released a new brand movie that conveys our corporate philosophy and vision for the future on June 30, 2025.The theme of this movie is \u201cOPT = choosing.\u201d \u2018OPT\u2019 has the meaning of \u201cchoosing with will,\u201d which also overlaps with HOYA&#8217;s core business areas of optics and ophthalmic. HOYA develops products and services in a wide range of fields, including life care and information technology, based on its optical excellence. We have contributed to society through technologies that support our lives and industries, from eyeglass lenses and contact lenses to photomasks for semiconductor manufacturing. 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