Corporate Citizenship

HOYA Lens Malaysia Operates Pavilion at KidZania

HOYA Lens Malaysia Operates Pavilion at KidZania

Feb. 13, 2015

HOYA Lens Malaysia's Eye Care Centre in KidZania Kuala Lumpur

HOYA Lens Malaysia's Eye Care Centre in KidZania Kuala Lumpur

HOYA Lens Malaysia operates the Eye Care Centre pavilion in KidZania Kuala Lumpur, a “town where kids take center stage,” in its role as an official KidZania Kuala Lumpur sponsor.

The HOYA Eye Care Centre is an experience-oriented pavilion that is designed to convey to children the importance of thinking and learning about eye care and proper eyesight. The Eye Care Centre has staff members called “Zupervisors” who are specially trained at HOYA to measure children's eyesight using LCD charts and precision instruments. Children are also able to enjoy a wide range of learning on topics such as the anatomy of the eye and the importance of eyesight. The Eye Care Centre displays, among other items, a model eyeball that can be disassembled so that children can study the different structures of the eye.

Children take an eyesight test.

Children take an eyesight test.


A “Zupervisor” provides information to a visitor.

A “Zupervisor” provides information to a visitor.

Children at KidZania must take an eyesight test in order to obtain a KidZania driver's license. By visiting the Eye Care Centre, children are able to obtain general information about the proper eyesight needed to drive and about their eyes.

The Eye Care Centre also regularly conducts events that encourage participation by both children and their guardians. For example, HOYA Coaching Clinic is an event designed to explain the role of optometrists and the importance of eye care to children and their guardians. It is led by an in-house HOYA optometrist, who serves as the event's instructor. Events to unveil high-safety lenses for children are also held at the Eye Care Centre.

As a leading eye care company, HOYA Lens Malaysia will continue to provide a venue where children can have fun and learn about eye care, while fulfilling its social role of raising public awareness of the importance of eyes and eyesight.

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